New product launch for MAGGI seasoning
Country: Côte d'Ivoire | Language: Nouchi, Francais
This campaign leveraged a strong and funny local trend to create curiosity for the launch of a new Maggi product. Discover the full series here:
https://youtube.com/playlist?list=PLXCI_YnbCyWQgtzafnBzJRO7YFuUx2kg3&si=yU3ly_S3RqLqikO_
Oumou Sangare: More than a voice, a vessel of tradition!
Country: Mali | Language: Bambara
This campaign broke through noise in a crowded media landscape and transcended from advertising to become a cultural moment. Grammy award winning singer, Oumou Sangare wrote and performed a song and we captured every frame with a carefully composed portrait, a feast for the eyes. Close-ups drew viewers into the heart of the kitchen, where simmering spices danced in the firelight, and fragrant steam rose like whispers of flavour, creating a symphony for the senses.
Kooru Biddew - A culinary drama with nutritional education for women
Country: Senegal, Burkina Faso | Language: Wolof, Francais
An award-winning branded series - YouTube Creator Awards, African Cristal Festival 2024. Each episode of this series has over 1 Million views. The series is now in its 8th season and has the same high and impressive level of engagement and interest in the market. Watch all the seasons here:
https://youtube.com/playlist?list=PLDBpHZZUSX6dRPkxGX15DPW-dLV87uguQ&si=VRj3sS_wgDkjSEV8