New product launch for MAGGI seasoning
Country: Côte d'Ivoire | Language: Nouchi, Francais
This campaign leveraged a strong and funny local trend to create curiosity for the launch of a new Maggi product. Discover the full series here:
https://youtube.com/playlist?list=PLXCI_YnbCyWQgtzafnBzJRO7YFuUx2kg3&si=yU3ly_S3RqLqikO_
Oumou Sangare: More than a voice, a vessel of tradition!
Country: Mali | Language: Bambara
This campaign broke through noise in a crowded media landscape and transcended from advertising to become a cultural moment. Grammy award winning singer, Oumou Sangare wrote and performed a song and we captured every frame with a carefully composed portrait, a feast for the eyes. Close-ups drew viewers into the heart of the kitchen, where simmering spices danced in the firelight, and fragrant steam rose like whispers of flavour, creating a symphony for the senses.
Kooru Biddew - A culinary drama with nutritional education for women
Country: Senegal, Burkina Faso | Language: Wolof, Francais
An award-winning branded series - YouTube Creator Awards, African Cristal Festival 2024. Each episode of this series has over 500,000 views. The series is now in its 8th season and has the same high and impressive level of engagement and interest in the market. Watch all the seasons here:
https://youtube.com/playlist?list=PLDBpHZZUSX6dRPkxGX15DPW-dLV87uguQ&si=VRj3sS_wgDkjSEV8