Spicing Up Consideration with a Royal Tale
Country: Mali | Language: Bambara
The Story: We didn't just tell a story; we crafted a cinematic tapestry, rich with the colors, sounds, and soul of ancient Mali. This wasn't a commercial; it was an immersive experience, a journey through time and taste.
The integrated campaign also included a music video and song by Grammy Award Winning Malian Singer Oumou Sangare.
https://www.youtube.com/watch?v=DAS-PEszu4k
Reconnecting Generations Through the Power of Moziki
Country: Democratic Republic of Congo | Language: Lingala
The commercial told the relatable story of a young woman hosting her Moziki group. Her anxiety about the food becomes a humorous and heartwarming conversation with the new Maggi Erakatate, highlighting its ability to deliver on taste and impress even the most discerning palates.
Guinness Made of Black Global campaign
Country: Côte d'Ivoire | Language: Francais
This was an adaptation from scratch of the global Guinness Campaign.